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Stay compliant

Stay compliant

Required compliance settings are in place.

  1. Put a real mailing address on Branding

    Open Settings → Branding. Company name and physical address must be complete. They appear on every marketing footer. Recipients and regulators see this street address — not your inbox.

  2. Keep Unsubscribe on every campaign

    Every marketing footer must include the unsubscribe link. Leave {{unsubscribe_url}} in the template. STATXE fills it at send time. One-click unsubscribe stays on under Settings → Compliance. Do not send marketing mail without a way out.

  3. Know marketing vs transactional

    Marketing (campaigns, broadcasts) needs a footer, Unsubscribe, and a subscribed audience. Transactional (password reset, order receipt) is 1-to-1 and is not a broadcast list. Do not hide a promo inside a receipt to skip unsubscribe.

  4. Review Compliance settings

    Open Settings → Compliance. Confirm company name, address, one-click unsubscribe, and whether you want double opt-in. Illegal words blocks spammy phrases on the way out. Save before you send.

  5. Accept legal when asked

    If STATXE prompts for terms, sign with your full legal name. A send blocked for compliance usually means a missing address, a footer without Unsubscribe, or a draft footer that was never published.

Address, Unsubscribe, then marketing vs transactional

Workspace

Branding

This street address prints on every marketing footer.

Walkthrough playing.

Mailing address

Settings → Branding. Company name and physical address print on the footer. Recipients see this street — fix it here, not in campaign HTML.

Unsubscribe

Leave {{unsubscribe_url}} in the published footer. One-click unsubscribe stays on under Compliance. Do not send a campaign without a way out.

Compliance · General

One-click unsubscribe

Required on marketing mail

Unsubscribe text

Click here to unsubscribe from these emails.

{{unsubscribe_url}} in the footer

Marketing vs transactional

Campaigns are marketing. Receipts and password resets are transactional. Do not hide a promo inside a receipt to skip Unsubscribe.

Email types

Transactional

Password reset, order receipt, 2FA. 1-to-1. Not a broadcast list.

Marketing

Campaigns and broadcasts. Need a footer, Unsubscribe, and a subscribed group.